Starting a restaurant franchise in India: Here is what you need to know

 The food and beverage segment are growing exponentially in India. The surge of the franchise system of work has further fueled the growth of restaurants, pubs and bars, cafés and lounges and nightclubs in India. The changing lifestyle preferences have further triggered the growth. Even the harrowing times of the pandemic could not stop the franchise businesses from expanding, and now we have over 4,600 active franchisers and nearly 2,00,000 outlets operated by almost 1.7 lakh franchisees.

 

These whooping figures are promising and motivating, driving entrepreneurs and aspiring business owners to adopt the franchise model of success. Starting a restaurant requires some understanding of the market. With the restaurant franchise system, things have become simplified. You don’t have to get into the nitty-gritty of starting the business.

 

Things to consider when starting a restaurant business

Whether you are starting a new restaurant or investing in a restaurant franchise, there are some basics that one needs to know before dipping their toe in the restaurant business world. To stay afloat in the business for a long, you need the right business tactics and adopt innovative measures that can help your brand stand ahead of the others. Below are some guiding tips that can be helpful in your journey as a restaurant owner.

 

Determine the target audience- Knowing your customer base is important. Whether opening a restaurant, a café, or a bar, it is important to know who your customer is. What is the target age group, and what are their preferences? Acquainting with these basic ideas will help you serve your customer better. You cannot skimp on any of these aspects when reaching out to customers.

 

For example, the late-night bar crowd is different from the customers who love to visit with their families. Knowing the target age group is also important here. You should do some research to understand the preferences of the particular age group.

 

Don’t skip social media promotion- This is one of the most promising marketing strategies, and you cannot miss out on this. Adopting the right social media promotional strategy is paramount. This can begin with creating your restaurant's social media page or YouTube channel and uploading the latest events or offers. You can also collaborate with social media influencers to further promote your brand and establish an instant reach to thousands of people.

 

A pre-launch following- Merely creating a social media page and uploading pictures is not enough; you must establish a personal connection with the people, and you need to add more followers to your list. Having your patrons by your side will help create a successful launch event.

 

 

Plan a grand launch- Now comes the most important part, and that is launching the restaurant. For this, you need to make the launch and promote it as a social media event. Once you have developed a list of followers, you can begin hyping about your restaurant by posting on the social media page. You can regularly look at the photographs and videos of the parties or the menu Das enticing the customers. Make sure that the images are well photographed. Drool-worthy pictures are certainly going to trigger the saliva glands of your customers and attract them to your restaurant.

 

You have to create hype about the opening of your restaurant. Promoted as a launch party that should not be missed. You have to craft the marketing strategy based on the preferences of your target group. You can also give them complimentary drinks and food or also provide them coupons for the next visit.

 

Word-of-mouth promotion works best in the case of restaurant franchisee marketing. A positive word of mouth will help in creating a good brand reputation in the market. Hence it becomes important that you must focus on your target audience and plan your marketing strategy accordingly.

 

What's next?

 

As the global food trend continues to change and India is one of the largest consumer markets, many international brands are eyeing the Indian market. Several international franchisees are paving their way to India. Regional brands are also performing exceptionally well. The skyrocketing growth in the food and beverage franchise segment indicates that it is one of the most lucrative business opportunities. If You Are also willing to be a part of this growing ecosystem, this is the right time to invest in the best franchisee opportunity.

 

Time to grow with Brands and Branches

 

Growing wages, rising population and increasing organization have motivated more and more Indian population to dine out. People are now looking for the best restaurants and cafes where they can have a good time with their family and friends. Whether you are planning

à deux or a get-together with friends or family, the right restaurant will serve your purpose well. Such franchisees of finding space in every part of the country are the right time for you to explore the best options in the market. As one of the most recognized India franchisee consulting firms, Brands and Branches offer a platform where aspiring franchisee owners can explore the best restaurant franchisees and start their business today.