Salon franchise businesses are getting a facelift in the Indian Market.

 We have always been obsessed with beautiful looks. The history of salons and spas takes us back to 1888, but in the Indian context, it was in 1977 when we were introduced to the concept of beauty salons. This concept was introduced in Kolkata and later it has spread to other parts of the nation.

 

Over the year, there has been a constant rise in the grooming industry. The footfall in the beauty and salons has increased. This has made it one of the most lucrative and profitable business opportunities. But when choosing a risk-free way to kick start a salon business in India, a salon franchise is the best option.

 

Many of us considered the pandemic a drawback that will adversely impact business growth. But salon businesses have witnessed a positive rise. There has been a 70 to 80% rise in the salon business compared to the pre-pandemic times. This is only because of at-home services and in-store sales. Salon businesses have improvised their business model and developed a customized and tailored approach that has made them carve a positive growth trajectory.

 

Factors triggering the growth of salon franchise business in India

 

The beauty and wellness industry in India has seen tremendous growth. It has a lot of potential for growth in the future. It is believed that the beauty and wellness industry in India is growing twice as fast as that of the United States and other European countries. India is the second largest consumer market and offers a potential growth ecosystem for salon and beauty wellness franchises.

 

Let's explore some of the significant factors that are kindling the growth of beauty wellness and salon franchises in India:

·         Growing awareness- One of the primary reasons for the growth of beauty and Salon franchises in India is growing awareness. People have become more aware and concerned about their appearance and personality. It is believed that grooming plays an important role in boosting the individual's confidence. The rising disposable income, exposure to global trends, social media platforms and changing lifestyles or some of the contributing factors that have led to a rise in the demand for salon franchises in India.

·         Growing entrepreneurial instinct- Unlike the old school of thought, individuals today are looking to start their career as an entrepreneur rather than being job seekers. Stepping into the beauty and wellness industry can be a game changer. However, investing in a salon franchise is a hassle-free way to start a business.

 

An established business model by your side and backing of the parent company, along with training and development, ensures that you can establish a salon franchise in your city.

·         Corporatisation of the beauty industry- Another reason that has led to the growth of salon franchises and businesses in India is the corporatisation of the beauty industry. The companies have become solely focused on providing consumers with the best services. Beauty treatments and services are now tailored as per the need of the customer. This helps create a system that tracks customer satisfaction and makes it the focus of their services.

·         Global market venturing in India- Among the significant contributing growth factors, the global market penetration in India is triggering the growth of salon businesses in India. Initially, salons and beauty parlours were limited to metros and tier 1 cities. With the growth of the franchise system in India, you can find some of the high-end salons making their way to tier 2 cities. Many international brands are also venturing into India.

 

The growth of these international salon franchises is because of the aspirational value. People now want to experience global brands, which is helping the international salon franchises establish a strong foothold in the Indian market.

 

·         Growing men grooming market- The male grooming market was worth $643 million in 2018 and is to reach $1.2 billion by 2024 with a CAGR of 11 %. This whooping rise in the numbers is because of the growing inclination of men towards salon and beauty products. Men are now more concerned about their physical appearances and are availing salon services. Hence this has also triggered the growth of the salon business in India.

 

How are salons keeping up with the growing competition?

The flourishing salon businesses; you can find several salon franchises around you. But not every franchise can offer the best services. It is important to understand how a salon business franchise can cope with the growing competition in the market.

 

To make your salon franchise outshine the others, staying focused on the latest trend and development in the beauty and wellness industry is important. Adopting the latest techniques of beauty treatment, and establishing a strong relationship with the customer ensures that your salon brand grows better and faster.

 

 

What's next?

If you are also looking forward to venturing into the beauty wellness and salon industry, then associating with an established salon franchise brand is the best way to start. Brands and Branches allows you to explore some of the best names in the business. In addition to providing an opportunity to explore international salon franchises, Brands and Branches also offer continuous support and assistance to develop the franchise. All these work together to make the business successful.