Growing a strong online presence for a franchise business

 

Irrespective of your business domain, one cannot ignore the significance of online presence. Around 5.3 billion people are using the internet, and this is a potential customer base. Every brand emphasizes building up a strong virtual portfolio. And when it is about the food and beverage franchise, it is a great way to reach out to maximum customers.

When starting a new business, you must not leave any stone unturned to carve a niche for yourself. While many businesses spend lakhs on promoting their brand, its reach is not as effective as online and social media promotion. Exploring newer avenues of brand promotion plays a significant role in enhancing brand value. It eventually increases brand awareness.

As the food and beverage franchises continue to grow in India, they must explore all the verticals of online promotion. This blog will discuss how you can build a strong brand presence using popular online promotional mediums.

Understand your target audience

Before you start building up your online rapport, you should first understand your target audience. Their preferences, choices and inclination will help you in this. To answer this question, you need to assess the following.

•                    Review traffic data and analytics- Knowing the kind of traffic or people landing up on your website will help you understand the age group of the people who are interested or inclined towards your brand.

•                    Create buyer personas- Understanding the buyer persona also helps formulate strategies or redefine promotional ideas that will create a positive impression on the mind of the customers.

•                    Conduct surveys- The age-old yet effective way to understand customers' choices and preferences.

Study your competitors- Knowing what your competitors are doing will help you adopt strategies that are different from theirs. It will help your brand to create a different value proposition for the customers. When you are running a restaurant franchise, the competition is always high. Understanding what your competitors are doing and the areas they are missing will help you adopt strategies that will help in building brand value.

Use the right keywords- Picking the right keywords is the first step to emerge in the top searches. Focusing on the most searched keywords and creating content around it will help you reach out to the maximum audience. You can also search for the keywords that competitors are using. Your social media team and digital marketing team will be able to help you with this.

For example, if you are running a pub and bar franchise, you should look for keywords like best pub and bar franchise in the city, best places to party, best pub and bar franchise for partying and others. Framing content around this will help you emerge in top searches. It will help the brand easily catch the eyes of the customers.

Work on developing your SEO strategy for creating a strong franchise brand presence-

Search engine optimization is an integral part of online brand promotion.

If you are willing to make your restaurant franchise the most loved ones, you should always be visible. Building a strong SEO strategy will help your brand emerge at the top.

Some strategies that will help you formulate an SEO friendly content:

Content for humans first and not for search engines- Several other strategies work in making your website or online presence search engine friendly, but these two are the elemental ones.

When creating content, it is important to know that you are writing content or presenting it for the customer and not for the search engine.

Focusing on creating customer-oriented content will engage them. But, you need to adhere to SEO rules.

 

2.         Focus on building links- It is a way of getting other websites to link to yours.

Focus on building high-quality links. For this, you need to focus on writing content that is engaging and motivates people to share it.

You can also reach out to other websites and ask if they are keen to link your website to theirs.

Don’t create a cluttered website- you must pay special attention to the design of the website. It should create a positive and everlasting impression on the viewer.

Create a cluttered design or fill in much information that can leave the customer overwhelmed. Here are a few important pointers to consider when building a website for your franchise brand:

•                    Focus on keeping it simple

•                    Keep the colour synchronization the same as your brand

•                    Use white spaces

•                    Stop too many designs

Build a newsletter and email list- Always establish a personal connection with your customers.

Prepare a new list of visitors and regularly shoot out the newsletter containing information about the brand, upcoming events or offers.

Schedule a timely dispersal of the newsletter. It can be weekly, biweekly, or monthly.

Wrapping it up !!!

These are some basic yet elemental ways of growing a strong online presence. Ignoring the power of social media and digital marketing can leave your brand behind. The stifling competition and growing complexities of customer demand need an innovative approach. With these steps, you can carve a niche for your franchise brand in the market.

Brands and Branches are recognized names in the business. This premium franchise consulting firm has established several national food and beverage franchises. It is on an expansion spree of  many international brands to have a strong foothold in India.

If you, too, are willing to be a franchise owner and are looking for the best restaurant franchise in your city, connect with Brands and Branches today.